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K’NAAN WILL OPEN HAPPINESS AT THE COCA-COLA TROPHY TOUR

Posted on 04. Dec, 2009 by vincenthofmann in Blog, Music, featured

The Coca-Cola Company and African hip-hop artist K’Naan have joined forces to create an uplifting soundtrack for the global marketing campaign to support the Coca-Cola sponsorship of the 2010 FIFA World Cup™. ‘Wavin’ Flag – Coca-Cola Celebration Mix’ will be released in 150 countries in 2010 and will be the centrepiece music for the campaign.

The 31-year old Somalian born rapper and poet is fast becoming a household name in the entertainment world following the announcement of a remixed version of his single.

For the past two months he has been entertaining huge crowds across Africa as he accompanies the solid-gold FIFA World Cup™ Trophy on its journey through 50 countries on the continent.

And when the trophy arrives in Cape Town on 1 December K’Naan’s performance will spark off a week-long festivity in the streets and entertainment centres of the Mother City.

“We are delighted to have K’Naan performing for us to celebrate the arrival of the Trophy on South African soil,” says Onwell Msomi, Coca-Cola South Africa’s General Manager: 2010 FIFA World Cup™ Project Office. “As one of the official faces of 2010 he represents the values that Coca-Cola is promoting with its sponsorship of the FIFA World Cup™ Trophy Tour.”

“His performance will open happiness to the people of South Africa as we realise that the 2010 FIFA World Cup™ is now a reality. With the trophy here and the final draw on 4 December there is no turning back,” says Msomi.

K’Naan will perform on Long Street while the draw takes place and, again, the next day, at the Amphitheatre of the V&A Waterfront. Earlier in the week he will record a localised version of “Wavin’ Flag” with young artists who have been selected following a country-wide Summer Yama SummAHHH talent search by Coca-Cola.

Umut Ozaydinli, Global Music Manager, The Coca-Cola Company said: “This is the biggest ever Coca-Cola football campaign and we wanted a theme song that would really help fans to get into a celebratory mood around the 2010 FIFA World Cup™. K’Naan is the perfect man for the job – he’s not only a great musician but a special person with a truly authentic story. He’s not known in many of the countries where we’re launching the track but we’re confident his music will connect with football and music fans all over the world. This is a first of its kind international launch campaign for Coca-Cola and it’s been a joy working with K’Naan and his team to make it all happen.”

Listen to Wavin Flag by K’Naan:

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You can download ‘Wavin Flag’ by K’Naan on Moral Fibre :  http://www.moralfibre.co.za/downloads/wavin-flag.mp3

Find out more at : http://www.facebook.com/CocaColaSA

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Tags: Coca-Cola, K'Naan, press release