My quick take on the Woolies Lovebirds campaign

Posted on 18. Feb, 2010 by vincenthofmann in Business, Marketing

I was recently asked to comment on the Woolworths LoveBirds campaign and in a matter of a few minutes jotted down some notes on the campaign for Bizcommunity. Please take note that this was done in a rush, but I like it like that. Feel free to correct any inaccuracies which might appear in the [...]

Farfar hangs the worlds largest digital billboard for Nokia

Posted on 02. Feb, 2010 by vincenthofmann in Marketing, featured

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Swedish agency Farfar, in order to promote Nokia’s navigation technology have recently hung a huge digital arrow in the skies of London.
According to AdFreak, Farfar hung a  ”giant digital arrow above London that the public could control by sending (via text message or Web) any destination worldwide, which the arrow would then slowly turn and [...]

A few things mobile.

Posted on 07. Oct, 2009 by gabyrosario in Marketing, featured

It seems a little silly to write this post a week ahead of Mobile Web Africa, where guaranteed more will be explored, but I’ve been navigating in the mobile space for a while and thought I’d share a few of my discoveries.
First up in the Mobile Marketing Space, is Infinit – the work of Rowan [...]

Why can’t I window shop online?

Posted on 16. Aug, 2009 by vincenthofmann in Marketing

I might be in the minority here as a man, but I’ve never thrown up my arms like a lock at a lineout at the mention of going shopping.* If the shop I’m to attend is not infested, not an echo-chamber for tired kids screams and not as frigid as Woolworths’ food isles then I’ll [...]

This sums up how I feel about Audi, BMW and Suburu – Bentley FTW

Posted on 25. Jun, 2009 by vincenthofmann in Marketing

This Extraterrestrial's Experience of a Streaming Conference #NF09

Posted on 05. Jun, 2009 by gabyrosario in Marketing

So its Internet Week in New York and yesterday I “popped in” to attended the DigitalContentNewFront09.Virtually of course. If you haven’t heard of the term MLIA, click here and youll understand why staying awake until midnight “attending” an online conference might be considered, um, mediocre. But as with all things new media, I enjoyed this [...]

The Dialogue of Involvement

Posted on 15. Apr, 2009 by Tim in Marketing, featured

So as new communication platforms call for new approaches to an audience that no longer believes in traditional marketing techniques. The marketing community is being called to rethink how it approaches customers, brands and relationships. My gut feel is to avoid using the word relationship in the context of marketing due to the bad name [...]

Integrated Evolution | Skittles.com and Going Anti-Social

Posted on 27. Mar, 2009 by admin in Marketing

Recently Skittles relaunched their homepage – well its not so much a homepage as it is an amalgum of their various online properties. instead of landing at a typical homepage stuffed to the brim with various feeds all over the “w w w” as Stephen Fry calls it you’ll find a hover bar on and [...]

Intel Soccer Challenge | South African Interactive Marketing from Amorphous

Posted on 23. Mar, 2009 by admin in Marketing

As its the final week of this epic challenge to claim your spot in Nerd Heaven I thought I might take a look at this kick ass interactive campaign, the Intel Soccer Challenge, created by Amorphous, for Intel, Mecer and Adidas. The game which has a football oriented challenge as its focal point encourages users [...]

Quantifying Quantitative Market Reserach | Part 1- The Process

Posted on 25. Feb, 2009 by Peter Orsmond in Marketing

Quantitative marketing research is the application of quantitative research techniques to the field of marketing. What is it, really?