Blue Ocean 2.0

Posted on 08. Mar, 2010 by kateelphick in Uncategorized

Blue Ocean Strategy is a business concept developed by W. Chan Kim and Renée Mauborgne of INSEAD that promotes the creation of new market spaces or “Blue Oceans” rather than competing in existing industries which they term “Red Oceans”.
Red Oceans are industries in existence today—the known market space. In the red oceans, industry boundaries are [...]

Profiling for Effective Enterprise 2.0

Posted on 24. Feb, 2010 by kateelphick in Uncategorized

To many organisations an Intranet is merely a repository for documents and some kind of informative web interface where news can be published. Unfortunately, this thinking governs how modern Intranets are being designed for the future and limiting their potential value to the organisation.
Despite having access to web 2.0 tools such as wikis or blogs, [...]

Blogging for Business

Posted on 19. Feb, 2010 by kateelphick in Uncategorized

As we start to see business blogging becoming more main stream, it is time that we turn our attention to how we can best use it in business. Here are six reasons to blog for business;

To promote your business brand;
To educate your audience;
To increase findability;
To demonstrate Thought Leadership;
To engage with your audience; and
Drive website traffic.

The reason [...]

Financial Ratios for Social Media

Posted on 10. Feb, 2010 by kateelphick in Uncategorized

Much has been written about the benefits of Digital Media to business, not the least of which is that it is highly measurable. We can see how many hits we have on a website, how many clicks through on an advertisement, how many members in a community, how many employees are blogging, but are these actually numbers which indicate Return on investment of time, resources and money? Not necessarily. They are merely potential precursors of transactions. In other words they are indicators that there may be additional transaction and revenue. So if we can see the numbers, how do we determine what value these measurement’s have and how to use them to forecast future success, or analyse past opportunities?

The Role of the Intranet in the Modern Organisation

Posted on 02. Feb, 2010 by kateelphick in Uncategorized

The Modern Intranet is changing the way that organisations conduct business, providing them with operational support, employee profiling, transparency and collaboration abilities that we have not seen before. As an integral part of how an organisation operates day to day, the Intranet should essentially serve five purposes:

Decision Support
Risk Mitigation
Innovation
Learning
Employee Engagement

Decision Support
Organisational flux, rising competitive [...]

Digital Conversations – Science or Art?

Posted on 28. Jan, 2010 by kateelphick in Uncategorized

One of the things that I find so fascinating about social media, is that it transcends the traditional artificial barriers that we have erected in business, letting us do things we never thought possible, or that in the past were more trouble than they were worth.
For example, an Interactive (web 2.0 enabled) Intranet means that [...]

The power of viral expansion loops when building robust social networks

Posted on 18. Jan, 2010 by kateelphick in Uncategorized

When we build social networks we are gathering groups of like-minded people together for a reason. That reason may be that we want to monetise that social network by advertising to them, or to sell them widgets, applets or products on line. Another reason that we build social networks is to manage relationships with people [...]

Forget Social Media for Social Media’s Sake – Your website is a strategic asset

Posted on 15. Jan, 2010 by kateelphick in Uncategorized

There is much talk of how websites are moving away from being brochure sites, designed to communicate at the target audience, towards them being web applications for engaging with the audience. This is the natural logic which follows on from the interactive power of web 2.0, but perhaps the pendulum has swung too far.

Meeting the Challenges of Collaboration

Posted on 14. Jan, 2010 by kateelphick in Uncategorized

Knowledge workers are individuals who are valued for their ability to interpret information within a specific subject area and advance the overall understanding of that subject through focused analysis, design and/or development. Fuelled by their expertise and insight, they solve problems, in an effort to influence company decisions, priorities and strategies. The term was first [...]

Web 2.0 and the Brand

Posted on 21. Dec, 2009 by kateelphick in Uncategorized

Marketing is evolving toward a new thought-framework where the intangible experiences, transactional processes and relationships are becoming central to the brand and the customer has become a ‘co-creator’ of the brand rather than simply just a ‘user’.
The logic of branding is shifting from the conceptualisation of brand as the collection of attributes determined by the [...]