Ensuring that employees have the web tools they need to manage an interactive website
Posted on 16. Jun, 2010 by kateelphick in Uncategorized
The modern website is a critical tool for engaging with and serving customers and other stakeholders. We need to ensure that we equip our employees with the right tools to continue their day to day actions to manage the organisation’s relationships and support the brand. A website essentially serves three functions: Provide information Automate processes; [...]
Unlocking the Business Value of Microsoft SharePoint 2010′s social computing tools
Posted on 13. May, 2010 by kateelphick in Uncategorized
In 2007, Microsoft bought 5% of Facebook, a very wise move indeed as it has enabled its SharePoint 2010 developers to work closely with the Facebook developers to understand Social networking and to build this knowledge into the SharePoint 2010 release as Social Computing tools. These intuitive social networking tools create enormous value at an [...]
Approaching Enterprise 2.0, beware your mindset
Posted on 04. May, 2010 by kateelphick in Uncategorized
I recently read an interesting article by Donald Sull entitled “Why good companies go bad” – Financial Times (3 October 2005). In it he expands on the concept of “active inertia”, saying that “companies often respond to even the most disruptive market shifts by accelerating activities that succeeded in the past. When the world changes, [...]
Growing Social Networks
Posted on 03. Apr, 2010 by kateelphick in Uncategorized
Social networks are a fantastic way of growing personal and commercial brands. The larger the social network the better they are for meeting your goals, be they fame, monetisation etc. Social networks grow because the members of the network perceive value in the network and they engage within the network and invite other people to [...]
Blue Ocean 2.0
Posted on 08. Mar, 2010 by kateelphick in Uncategorized
Blue Ocean Strategy is a business concept developed by W. Chan Kim and Renée Mauborgne of INSEAD that promotes the creation of new market spaces or “Blue Oceans” rather than competing in existing industries which they term “Red Oceans”. Red Oceans are industries in existence today—the known market space. In the red oceans, industry boundaries [...]
Profiling for Effective Enterprise 2.0
Posted on 24. Feb, 2010 by kateelphick in Uncategorized
To many organisations an Intranet is merely a repository for documents and some kind of informative web interface where news can be published. Unfortunately, this thinking governs how modern Intranets are being designed for the future and limiting their potential value to the organisation. Despite having access to web 2.0 tools such as wikis or [...]
Blogging for Business
Posted on 19. Feb, 2010 by kateelphick in Uncategorized
As we start to see business blogging becoming more main stream, it is time that we turn our attention to how we can best use it in business. Here are six reasons to blog for business; To promote your business brand; To educate your audience; To increase findability; To demonstrate Thought Leadership; To engage with your [...]
Financial Ratios for Social Media
Posted on 10. Feb, 2010 by kateelphick in Uncategorized
Much has been written about the benefits of Digital Media to business, not the least of which is that it is highly measurable. We can see how many hits we have on a website, how many clicks through on an advertisement, how many members in a community, how many employees are blogging, but are these actually numbers which indicate Return on investment of time, resources and money? Not necessarily. They are merely potential precursors of transactions. In other words they are indicators that there may be additional transaction and revenue. So if we can see the numbers, how do we determine what value these measurement’s have and how to use them to forecast future success, or analyse past opportunities?
The Role of the Intranet in the Modern Organisation
Posted on 02. Feb, 2010 by kateelphick in Uncategorized
The Modern Intranet is changing the way that organisations conduct business, providing them with operational support, employee profiling, transparency and collaboration abilities that we have not seen before. As an integral part of how an organisation operates day to day, the Intranet should essentially serve five purposes: Decision Support Risk Mitigation Innovation Learning Employee Engagement [...]
Digital Conversations – Science or Art?
Posted on 28. Jan, 2010 by kateelphick in Uncategorized
One of the things that I find so fascinating about social media, is that it transcends the traditional artificial barriers that we have erected in business, letting us do things we never thought possible, or that in the past were more trouble than they were worth. For example, an Interactive (web 2.0 enabled) Intranet means [...]
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