What makes for a great interactive campaign? I don't know but here are some pointers
Posted on 17. Feb, 2009 by Moral Fibre Press Office in Tech
So this week I was tasked with finding kick ass integrated marketing campaigns for what I assume is a case study library of sorts for a client. Nevertheless, before I digress any further, I found some key properties for all of the campaigns. I’ve tried to strip my initial observations of any jargon as attempting [...]
Greed & Arrogance for a piece of a very small pie
Posted on 07. Nov, 2008 by RJ Benjamin in Culture, Music
RJ Benjamin’s view on awards, musicians, the south african music industry and more.
27 dinner – Vince's review
Posted on 29. Jul, 2008 by Moral Fibre Press Office in Culture, Marketing
I’d waited anxiously for this the 28th of July, upon which the 26th 27 dinner would take place. Anxious only because that is the feeling I get when I know that I’m going to have to subject my evening to the abject horror of “socializing”. Nope I’m kidding, I was just excited to hear Charl [...]





